Lidl Store Opening Film

The German supermarket discounter LIDL opened its first so-called metropolitan store in Frankfurt Niederrad in autumn 2019 and I was involved in the planning and pre-visualisation of the new flagship shop during my time as an intern at the media agency Imagestorm. In a final image film, we tried to capture the company's enthusiasm and pride about the new store opening.

The corporate film was planned down to the smallest detail and precisely pre-visualised even before the building was completed. This involved creating detailed 3D renderings of the shop - both inside and out - to achieve the right look and feel for the final film.

Special attention was paid to the new parking area. We created a wide variety of design iterations for this and had a significant influence on its actual appearance.

I mainly worked with Autedesk Maya and generated the shots with the help of the Arnold Renderer. The people were then simply added in Photoshop in order to correctly visualise a credible populated car park.